/ˈtɑrnɪʃmənt/ – noun
Definition: hành vi làm mờ đi danh tiếng hoặc uy tín của một thương hiệu hoặc sản phẩm.
A more thorough explanation: (INTELLECTUAL PROPERTY) the unauthorized use of a trademark which links it to inferior products or which portrays it in an unflattering way, so that the trademark loses value
Example: Courts would not accept claims of tarnishment simply because a defendant’s use might be considered to be in poor taste by some consumers.