/ˈbrændɪŋ/ – Noun
Definition: việc đóng dấu nung (trên kẻ phạm tội).
A more thorough explanation: Branding refers to the process of creating a unique name, design, symbol, or other feature that identifies and distinguishes a product or service from others in the marketplace. It involves establishing a recognizable and memorable image or reputation for a business or product through consistent messaging and visual elements. Branding can also encompass the legal protection of trademarks and other intellectual property associated with a particular brand.
Example: The company’s branding strategy included trademarking their logo and slogan to protect their intellectual property.