/blʌrɪŋ/ – Noun
Definition: Sự làm mờ, làm không rõ.
A more thorough explanation: 1. the act of making something less clear
2. when the distinctiveness of a famous trademark is weakened by association with another similar trademark
Example: 1. Each license granted is subject to immediate termination in the event that the party granting the license believes that the other party is, in any way, diminishing, diluting or blurring the value of the Licensed Property.
2. In South America, blurring of a mark diminishes the value of the trademark in the market and can also be considered unfair competition.